Now You Can
Our main goal in creating a new Freewheel brand campaign was to position the company as the top TV advertising partner for both buyers and sellers. FreeWheel shifted from a known ad server for video publishers, to a leading force in TV ad buying and selling. We aimed to create a brand campaign that would consistently tell FreeWheel's story, as the best TV advertising marketplace for all business units. The campaign focused on the message "Now You Can," highlighting the innovation, support, and control we offered clients across all media. Using clear and positive language we achieved our strategy, concentrating on five key B2B tactics:
Refresh our brand identity
Revamp our website
Accelerate our thought leadership
Amplify our social presence
Focus on event strategy
