A New Name…and voice

The decision to change our name brought a fresh promise to our customers and partners: to make TV advertising more innovative and effective. However, to truly believe in this promise we had to communicate it within our organization. In response, we created our first brand guide to help our internal teams share this message clearly within our organization and with our partners, and in turn, foster a strong brand identity that would stand out and stay memorable. We recognized that creating a human-centric brand voice with an optimistic look, within the changing ad-tech environment, was central to developing a brand that would help make Effectv a trusted partner in redefining TV.